GROHE’s first fully-owned Asia flagship store in Singapore

GROHE’s first fully-owned Asia flagship store in Singapore

Designers and architects come together for a night of Pecha Kucha at GROHE ICONIC Tour (image courtesy of GROHE Asia Pacific).


The iconic tour in Singapore took place for the relaunch of GROHE’s ATRIO contemporary SPA line in Asia. In April, the Atrio collection was unveiled at Milan Design Week, showcasing innovative architecture and sophisticated designs. The award-winning GROHE DESIGN team, led by Michael Seum, Vice President of Design for GROHE, presented their reinterpretation of this design icon at GROHE’s first fully-owned Asia flagship store in Singapore in May. The new Atrio faucet line has been made available since April 2018.

From left, Audrey Yeo (Vice President of Marketing for GROHE) and Michael Seum (Vice President of Design for GROHE) unveiling the GROHE Atrio (image courtesy of GROHE Asia Pacific).


With Atrio, GROHE relaunches the icon of elegance and precision and establishes a “piece of art” in the bathroom. Adapted to the highest design requirements, Atrio’s coordinated design features a minimalist look, balanced proportions and pure cylindrical shapes, creating an arc of elegance and precision.

Contemporary design (image courtesy of GROHE Asia Pacific).


In total, the new Atrio series includes more than 35 products in a unified design, available in the two GROHE SPA colours SuperSteel and Brushed Hard Graphite as well as in chrome.

SuperSteel:
Contemporary design: Achieve an overall deluxe look with this matte finish that is the ideal companion for light marble tones, concrete and mid-tone woods.

Brushed Hard Graphite:
High-end vintage: A more masculine as well as atmospheric note for an urban touch in the bathroom. A dramatic and dynamic finish and a perfect partner for pure white or black bathrooms as well as concrete or light wood tones.

Chrome:
A flawless, long-lasting surface that is designed to be extremely resistant to dirt and scratches, making maintenance effortless and ensuring good-as-new looks for many years.

For more information, please visit www.grohe.com.

Contemporary design (image courtesy of GROHE Asia Pacific).

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