May - Jun 2018
GROHE SPA — The first flagship store in Asia
June 28, 2018
GROHE, the world’s leading brand in sanitary fittings, opened its first fully owned and operated flagship store in Asia on 8 March 2018. Located in the heart of Singapore’s main shopping belt, GROHE SPA aims to raise the bar in inspiring designers and offering consumers with a showcase of the brand’s most innovative water technologies. Covering over 6,000 square feet on two levels, visitors are invited to learn and experience the design inspiration behind its award-winning collections.
The store has recreated seven bathroom suites, each telling a distinctive design story. Consumers can walk through and experience first-hand the different products to create their personal hydrotherapy at home.
The store is equipped with smart technologies that can help consumers and designers visualise and plan their selections. Tapping on virtual reality (VR) technology, GROHE SPA has a built-in Shower Configurator where consumers can customise their preferred shower system and experience how it comes together in function and design before making a purchase.
The store has implemented the use of radio-frequency identification (RFID) technology to enable immediate access via a mobile device. Visitors can learn more about each product displayed and get detailed specifications as they walk through the store, tagging products and emailing the desired information to themselves immediately. Alternatively, they can also project their selections onto a 40-inch interactive touchscreen display interface to better understand each product and view how they have been used in hotel and housing projects from around the world.
Welcoming both designers and consumers, GROHE SPA’s first Asia flagship store is now open to the public. The store is located at #01-04/05, Shaw Centre, 1 Scotts Road.